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Главная Блог Multiply Media Group Launches BackLite KSA in Saudi Arabia

Multiply Media Group Expands into Saudi Arabia with BackLite KSA

01.07.2026
40 мин
4
01.07.2026 11:31
Multiply Media expands into Saudi Arabia with BackLite KSA launch

## New Digital Advertising Network

Multiply Media Group (MMG), based in the UAE, is entering the Saudi Arabian market through a collaboration with Cenomi Centers. This partnership will establish BackLite KSA, a company focused on managing a digital out-of-home advertising network.

## Expansion in Riyadh and Jeddah

The new network will feature over 80 digital screens in key retail and lifestyle locations in Riyadh and Jeddah. These include upcoming developments like Westfield Riyadh and Westfield Jeddah, as well as U Walk Riyadh and U Walk Jeddah.

## Strategic Partnership

This move allows MMG to tap into high-traffic retail areas in Saudi Arabia, offering brands targeted advertising opportunities. The collaboration combines MMG's media technology with Cenomi Centers' retail expertise, enhancing advertising capabilities in the region.

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