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Главная Блог Google Faces £3 Billion UK Lawsuit Over Ad Practices

Google Faces £3 Billion Lawsuit in UK Over Ad Practices

07.05.2026
61 мин
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07.05.2026 17:30
Google faces new UK lawsuit over online display ads

## New Legal Challenge for Google

Google is facing a new legal challenge in the UK, where a lawsuit has been filed accusing the tech giant of abusing its dominant position in the online display advertising market. The claim, initiated on behalf of British advertisers, seeks up to £3 billion in compensation.

## Allegations of Unfair Practices

The lawsuit alleges that Google has been favoring its own display advertising services, such as banner ads, over those of its competitors. This practice reportedly led to advertisers paying more for less effective advertising solutions.

## Collective Action

The legal action is being pursued as a collective case, automatically including all UK advertisers who have used Google's advertising services since October 2015, unless they opt out.

## Ongoing Investigations

Google's advertising practices have been under scrutiny in various regions, including the UK, EU, and the US. A similar lawsuit was filed last year in the UK, and other cases are ongoing, including a significant claim from online content publishers.

## Previous Penalties

In the past, Google has faced substantial fines, such as a 2.95-billion-euro penalty from the EU for similar issues. The company plans to appeal this decision.

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