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Samsung Mocks Apple's Entry into Foldable Market

10.09.2026
77 мин
10
10.09.2026 13:30
Samsung waited years for Apple's foldable — then came the trolling

## Samsung's Response to Apple's Foldable

Samsung has been a leader in the foldable smartphone market since 2019, and with Apple's recent introduction of the iPhone Duo, Samsung didn't hold back on its response. The company took to social media, posting sarcastic comments aimed at Apple, such as "Let us know when you're done reheating our leftovers."

## Comparing the Devices

The iPhone Duo, priced at Dh8,499, features a 7.6-inch display, similar to Samsung's Galaxy Z Fold8. However, Samsung's device is slightly thinner and cheaper, starting at Dh7,199. While Apple offers up to 2TB of storage and Apple Pencil support, Samsung emphasizes its experience with eight generations of foldable technology.

## Marketing Strategy

Samsung's reaction extends beyond social media. The company has launched an advertising campaign highlighting its long-standing presence in the foldable market. This move comes as analysts predict Apple could quickly capture a significant share of the foldable market, challenging Samsung's lead.

## Apple's Strategic Entry

Apple's entry into the foldable market follows its usual strategy of joining established categories with a unique offering. The iPhone Duo is designed to provide a different user experience, featuring the largest display on an iPhone and a tailored iOS 27 for multitasking. Despite Apple's late entry, Samsung is keen to remind consumers of its pioneering role in foldable technology.

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