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Главная Блог ROX Launches UAE-Made Vehicles for Global Market

ROX: Made in UAE, Aiming for Global Reach

09.09.2026
85 мин
10
09.09.2026 08:32
Rox is made in the UAE, made for the world

## New Manufacturing Milestone

ROX has inaugurated its Advanced AI Manufacturing Centre at KEZAD Logistics Park in Abu Dhabi, marking a significant step in the UAE's automotive industry. The facility, spanning 10,000 square meters, is set to produce the first UAE-made ROX ADAMAS vehicles.

## Ambitious Production Goals

The new center aims to manufacture 20,000 vehicles by 2027, with a target of 300,000 annually by 2030. This initiative is part of the UAE's Operation 300 Billion, aiming to boost the industrial sector and contribute Dh30 billion to the GDP.

## Local Partnerships and Innovation

ROX collaborates with Borouge International, utilizing advanced materials for vehicle components. The partnership highlights the focus on quality and energy efficiency, with 17 parts of the ADAMAS made from Borouge materials.

## Education and Future Talent

ROX is working with Abu Dhabi Vocational Education and Training Institute to offer a diploma in AI-enabled manufacturing engineering. This program aims to equip students with skills in automotive and AI technology.

## Expanding Global Presence

ROX plans to expand its market reach to 90 countries by 2027. Currently, it has sold over 40,000 vehicles in 60 countries, with more than 7,000 owners in the UAE alone.

## Technological Advancements

The company is exploring AI applications beyond manufacturing, such as drones and all-terrain robots, to enhance vehicle capabilities. This innovation aligns with the UAE's diverse environments, providing a unique testing ground.

## Strategic Vision

ROX's efforts are part of a broader strategy to establish the UAE as a leader in advanced manufacturing and intelligent mobility, positioning it as a key player in the global automotive industry.

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