SAG Carpets Expands into US Market with Innovative Strategies

26.02.2026

88 мин

26.02.2026 12:30

From Central Asia to America: Building global carpet empire in a new market

## Expansion into the US Market

SAG Carpets, a leading carpet manufacturer, has successfully entered the US market, focusing on long-term growth. Under the leadership of Said Khakimov, the company has increased its production from 12 million to 15 million square meters annually by 2024. A key innovation was the use of recycled PET bottles in carpet production, setting a trend in the industry.

## Strategic Retail Presence

SAG initially targeted states with significant CIS communities, such as New York, Ohio, and Philadelphia, to introduce its Uzbek-made carpets. The brand has since gained popularity among a broader audience, including Americans.

## Marketing and Sales Approach

Khakimov emphasizes the importance of personal interaction over traditional advertising. Customers are encouraged to visit stores, experience the products firsthand, and make informed purchase decisions. This approach has proven more effective than standard social media marketing.

## Online and B2B Expansion

SAG is exploring online sales, particularly through Amazon, to further scale its business. The company is developing collections specifically for online platforms and plans to establish a warehouse in the US to improve logistics. Additionally, SAG is negotiating with major retailers like Costco and The Home Depot to expand its market presence.

## Future Prospects

Said Khakimov's expertise in export development was highlighted during an international roundtable with Uzbekistan's President. SAG continues to expand in the US, with plans to open a new retail location in Texas, aiming to strengthen its foothold in the competitive market.

Читайте полностью на источнике

Что нужно знать, чтобы получить Emirates ID?

Оставьте свои данные и получите гайд,
чтобы избежать ошибок, в подарок

Содержание статьи

Поделиться статьей