Essential Permit for Influencers Promoting Brands in UAE

Jul 24, 2026

64 min

Jul 24, 2026 09:31

What visiting influencers need to know before promoting brands in the UAE

## Permit Requirement for Influencers

Influencers visiting the UAE and planning to promote brands on social media must secure a Visitor Advertiser permit. This requirement, enforced by the National Media Authority, ensures that all promotional content adheres to the country's media regulations.

## Purpose of the Permit

The Visitor Advertiser permit is part of the UAE Media Council's initiative to maintain a flexible regulatory environment. It aims to enhance the credibility of advertising content and support the sustainability of the UAE's digital media sector. The permit is necessary for any promotional content, whether influencers receive monetary compensation or other benefits.

## Permit Validity and Eligibility

The permit is valid for three months and can be extended once, not exceeding a total of six months. To be eligible, applicants must register with a licensed advertising or talent management agency in the UAE. They must be at least 18 years old, have a clean legal record, and comply with the UAE Media Council's Media Content Standards.

## Application Process

Applications for the permit must be submitted through accredited agencies via the UAE Media Council's official website. The process requires a contract between the influencer, the UAE-based agency, and the advertiser's client. This ensures that all advertising activities are conducted within the approved regulatory framework.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents