Entrepreneur Transforms Social Media Content with AI App

Feb 23, 2026

69 min

Feb 23, 2026 00:30

My Business: Meet the entrepreneur who left investment banking to build a voice-first AI content app

## From Banking to AI

Neil Sheth, a former investment banking consultant, has ventured into the tech world by founding Saystory, an AI-driven app that converts voice notes into social media content. Based in Dubai, Saystory aims to simplify content creation for busy professionals by turning spoken ideas into structured posts for platforms like LinkedIn and Instagram.

## The Journey to Entrepreneurship

Sheth's transition from banking to entrepreneurship was fueled by his experience in a storytelling agency, where he noticed many founders struggled to create authentic content. This inspired him to develop a solution that allows users to quickly generate content without becoming full-time creators.

## Overcoming Challenges

Initially, Saystory faced challenges typical of startups, such as overcomplicating its product. The turning point came when the team simplified the app, making it easier to use and market. This clarity helped the app gain traction and become a part of users' weekly routines.

## Support from Dubai's Ecosystem

Operating from in5 Tech, one of Dubai's largest incubators, Saystory has benefited from the city's supportive startup environment. The UAE's founder-friendly mindset and informal networks have been crucial in the company's growth.

## Future Vision

Looking ahead, Sheth envisions Saystory evolving into a platform that helps professionals document their insights over time, transforming everyday thoughts into valuable digital assets. The goal is to become a go-to app for personal brand content growth globally.

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