British Airways and Norwegian Engage in Viral Social Media Feud

Jul 13, 2026

72 min

Jul 13, 2026 09:30

## A World Cup Bet Sparks Online Rivalry

British Airways and Norwegian Air Shuttle recently engaged in a playful social media exchange that captivated audiences worldwide. The interaction began when Norwegian tagged British Airways on Instagram, proposing a bet related to the World Cup quarter-final match between England and Norway.

## The Bet and Its Consequences

British Airways confidently responded to Norwegian's challenge, setting the stage for a friendly wager. The terms were simple: the losing airline would change its Instagram profile picture to the winner's logo for 24 hours. As the match unfolded, England emerged victorious with a 2-1 win, leading Norwegian to honor the bet by temporarily adopting British Airways' logo.

## Industry-Wide Engagement

The banter between the two airlines quickly gained traction, with other industry players like Swiss carrier flyswiss and planemaker Airbus joining the conversation. The lighthearted exchange included jokes and GIFs, turning the bet into a broader aviation community event.

## Norwegian's Creative Response

Despite the loss, Norwegian capitalized on the situation by launching a flash sale using the code "FBALLCOMINGHOME," delighting its followers. The airline's spokesperson, Eivind Hammer Myhre, expressed satisfaction with the positive reception and praised British Airways for their sportsmanship.

## A Win for Both Airlines

While England won on the field, Norwegian's clever marketing strategy earned it significant attention and respect online. The exchange highlighted the power of social media in engaging audiences and showcased the playful side of corporate rivalry.

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