Smart Mobility International Launches Multi-Brand Showroom on Yas Island

Jul 10, 2026

69 min

Jul 10, 2026 03:30

## New Showroom on Yas Island

Smart Mobility International (SMI) has inaugurated a new multi-brand showroom on Yas Island, Abu Dhabi. This marks the first showroom of its kind in this prestigious location, featuring renowned Chinese new-energy vehicle brands AVATR, IM Motors, and Wey.

## A Grand Opening

The launch event attracted a diverse crowd, including business leaders, media, and car enthusiasts. Attendees were treated to a display of innovative automotive technology and design. A highlight of the evening was a live calligraphy performance, where an artist inscribed "Proud of the UAE" on an AVATR 12 vehicle, symbolizing national pride.

## SMI's Vision

Fayha Al Malla, Vice President of Operations at SMI, shared insights into the company's mission. Established in 2023, SMI aims to revolutionize the customer experience in the new-energy vehicle market. The company is backed by founders with over 80 years of combined experience in the luxury automotive sector.

## Commitment to Customer Experience

SMI distinguishes itself by focusing on customer relationships beyond the initial sale. The company emphasizes comprehensive warranty and after-sales services, ensuring customers enjoy peace of mind and a continuous relationship with their vehicles.

## Future Aspirations

SMI aspires to redefine customer expectations and elevate industry standards in the UAE. The Yas Island showroom is seen as the starting point for this ambitious journey, reflecting the country's values of excellence and innovation.

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