Startup Works Appoints Asif Ali as Brand Ambassador and Launches New Platform

Jul 7, 2026

73 min

Jul 7, 2026 12:30

## Asif Ali Joins Startup Works

Startup Works, a Dubai-based company specializing in business setup and entrepreneurship support, has named Indian actor Asif Ali as its brand ambassador. The announcement was made during an event at Aspin Commercial Tower, attended by entrepreneurs, business leaders, and media representatives. Asif Ali expressed his enthusiasm for promoting entrepreneurship and supporting business owners in achieving their goals.

## Launch of My Team Platform

At the same event, Startup Works introduced "My Team," a new platform designed to assist businesses with operational functions. This platform offers services such as HR support, accounting, finance, compliance management, and marketing. It aims to provide startups and small businesses with a comprehensive support system, enhancing efficiency and simplifying operations.

## Emirates First's New Identity

The event also featured the unveiling of a new corporate identity for Emirates First Group, the parent company of Startup Works. The rebranding, revealed by Asif Ali and businessman Faisal Malabar, signifies the company's evolution into a broader business ecosystem. The new logo symbolizes innovation and growth, aligning with the company's commitment to supporting startups and SMEs in the UAE.

## Celebrating a Decade of Support

Emirates First Group is celebrating its 10th anniversary, having supported over 35,000 entrepreneurs and businesses in the UAE. Founder and CEO Jamad Usman highlighted the company's dedication to helping businesses grow and succeed. Future plans include focusing on entrepreneur education and integrated business solutions to meet the evolving needs of modern entrepreneurs.

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