Women Entrepreneurs Revolutionize Second-Hand Shopping in UAE

Jul 6, 2026

72 min

Jul 6, 2026 03:31

My Business: How these women entrepreneurs are helping UAE residents buy smarter and waste less

## A New Approach to Second-Hand Shopping

In Dubai, two women entrepreneurs, Federica Bonometti and Malahat Peyvandi, have launched Revyn, a platform aimed at transforming the second-hand shopping experience. Their initiative addresses the challenge faced by many expatriates who frequently move and often discard usable items due to the inconvenience of selling them.

## The Inspiration Behind Revyn

Bonometti, who has lived in various countries, noticed the lack of a streamlined resale market in Dubai despite its modernity. This observation led her to partner with Peyvandi, leveraging their combined experience to create a solution that simplifies buying and selling pre-owned goods.

## Building the Business

The founders self-funded Revyn initially, focusing on testing their concept before seeking external investment. They faced challenges typical of startups, such as managing multiple roles and operating during uncertain times. However, their perseverance has paid off, with growing user engagement validating the demand for their service.

## Changing Consumer Mindsets

Revyn aims to shift perceptions about ownership and waste by making second-hand shopping more accessible and trusted. The positive feedback from users highlights a growing appetite for sustainable consumption in the UAE, reinforcing the founders' belief in their mission.

## Lessons in Entrepreneurship

Bonometti advises aspiring entrepreneurs to start before feeling fully prepared, emphasizing the importance of learning from real market interactions. She encourages focusing on solving one problem well rather than waiting for perfect conditions, a philosophy that has guided Revyn's development.

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