US World Cup Success Sparks Interest but Not a Soccer Boom

Jul 2, 2026

67 min

Jul 2, 2026 19:30

US World Cup success fuels excitement but not a soccer boom

## US Soccer Fans Excited by World Cup Performance

The US men's national soccer team has generated excitement among American soccer fans with their performance in the 2026 World Cup. A recent Ipsos Sports poll reveals that while the team's success has thrilled fans, it hasn't significantly boosted soccer's popularity across the country.

## Polling Insights

The poll, conducted after the US advanced to the knockout stage but before their victory over Bosnia-Herzegovina, shows that about 60% of soccer fans were highly enthusiastic about the team's progress. However, only 25% of the general American public shared this excitement.

## Soccer's Popularity in the US

Despite the World Cup being hosted partly in the US, soccer remains less popular compared to other sports like football, basketball, and baseball. Only about 20% of Americans identify as fans of international or US soccer.

## Engagement Beyond Watching Games

Many Americans are engaging with the World Cup through social media, with about 40% of adults using platforms to follow teams and players. Additionally, some have attended watch parties or purchased official merchandise.

## Future of Soccer in America

While many soccer fans believe the World Cup will increase interest in the sport, only a small percentage of non-fans feel more engaged. The challenge remains to convert this temporary excitement into lasting popularity for soccer in the US.

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