Indian Expat's Success in UAE Rooted in People-First Approach

Jul 2, 2026

88 min

Jul 2, 2026 05:30

Why putting people first helped this Indian expat succeed in the UAE

## A Challenging Start

Preet Vasudev, an Indian entrepreneur, initially found Dubai challenging when he first moved there in 2013. After a brief nine-month stay, he left, feeling the city wasn't right for him. However, he returned in 2016, determined to make it work despite the uncertainties.

## Embracing Resilience

Upon his return, Vasudev faced numerous challenges, including living in a shared apartment and lacking a driving license. He was selling software solutions at a time when the market wasn't ready. Instead of trying to convince everyone, he focused on gaining the trust of a few key individuals, which eventually led to broader success.

## The Dubai Experience

Vasudev believes Dubai rewards those who are patient, hardworking, and ethical. The city's fast-paced environment taught him resilience, as he learned to adapt quickly to changes and setbacks. He emphasizes the importance of not becoming complacent, as the city is constantly evolving.

## People-Centric Leadership

Over time, Vasudev's definition of success shifted from growth to focusing on people. His company, Varak, supports employees by sponsoring visas and assisting with their children's education. Small gestures, like offering delivery riders a dessert and water, reflect his commitment to treating people with dignity.

## Opportunities in the UAE

Vasudev appreciates the UAE's unique ability to offer fresh starts and rapid growth opportunities. He highlights the diverse cultural landscape as a source of learning and networking. For newcomers, he advises hard work, patience, and building trust through relationships.

## A Lasting Lesson

Vasudev's journey in Dubai is not just about business success but about how he built it and treated people along the way. His story serves as a reminder that in a fast-moving city, the way you build relationships is as important as the success itself.

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