Multiply Media Group Expands into Saudi Arabia with New Digital Network

Jul 1, 2026

40 min

Jul 1, 2026 11:31

Multiply Media expands into Saudi Arabia with BackLite KSA launch

## Expansion into Saudi Arabia

Multiply Media Group (MMG), a UAE-based outdoor media company, is entering the Saudi Arabian market through a collaboration with Cenomi Centers. This partnership will establish BackLite KSA, a new entity aimed at managing a digital out-of-home advertising network in key Saudi cities.

## Digital Screens in Retail Hubs

The initiative will introduce over 80 digital screens across major retail and lifestyle destinations in Riyadh and Jeddah. These include the upcoming Westfield Riyadh and Westfield Jeddah developments, as well as U Walk Riyadh and U Walk Jeddah.

## Strategic Partnership

This move allows MMG to tap into high-traffic retail locations, providing brands with targeted advertising opportunities. The collaboration combines MMG's advanced media technology with Cenomi Centers' extensive retail portfolio, enhancing the commercial offerings available in these bustling shopping areas.

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