SQUATWOLF Celebrates 10 Years, Plans 30 Stores by 2030

May 21, 2026

59 min

May 21, 2026 16:32

SQUATWOLF marks 10 years, targets 30 stores by 2030

## A Decade of Growth

Founded in 2016 by Anam Khalid and Wajdan Gul in Dubai, SQUATWOLF has grown from a small apartment-based startup to a global performance wear brand. Initially launched as a direct-to-consumer business in the UAE, it now operates in over 100 countries.

## Strategic Expansion

The brand's expansion strategy has included wholesale, owned retail, and a franchise model, with operations in Kuwait and Qatar. Saudi Arabia is directly managed, supported by a Riyadh warehouse, facilitating regional growth.

## Global Recognition

SQUATWOLF's decision to expand internationally during the COVID-19 pandemic was pivotal. The brand quickly gained traction, with orders pouring in from around the world, leading to record-breaking sales at its flagship store in Kuwait.

## Future Plans

Backed by private equity, SQUATWOLF aims to open 30 new retail stores by 2030. The brand continues to focus on innovation and omnichannel growth, aspiring to become the first global performance wear brand from the Middle East.

## Anniversary Celebrations

To mark its 10th anniversary, SQUATWOLF launched a global campaign and a limited-edition collection, "From Dubai to the World." The collection celebrates the community and athletes who have supported the brand from its inception.

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