Primark Plans Abu Dhabi Expansion After Successful Dubai Launch

May 21, 2026

81 min

May 21, 2026 14:31

Primark eyes Abu Dhabi after blockbuster Dubai launch as Alshaya speeds up UAE expansion

## Primark's Dubai Success

Primark, the Irish fashion retailer, has experienced a highly successful launch in Dubai, opening three large-format stores in a short span of eight weeks. The debut was marked by significant consumer interest, with over 1 million shoppers visiting and 4 million items sold, including a notable 400,000 sets of pajamas.

## Abu Dhabi on the Horizon

Following this success, Primark is now setting its sights on Abu Dhabi. The retailer's parent company, Alshaya Group, is in discussions with major landlords in the emirate, aiming to open a store within the next year. The expansion is part of Alshaya's accelerated growth strategy in the UAE.

## Challenges and Strategies

One of the main challenges for Primark in Abu Dhabi is securing large retail spaces, which are essential for their store format. Despite these challenges, the company is optimistic about finding suitable locations.

## Regional Expansion Plans

Beyond the UAE, Primark plans to open stores in Bahrain and Qatar later this year. The company is also exploring additional locations in Dubai to further capitalize on the strong consumer demand.

## Logistics and Supply Chain

The rapid pace of sales in Dubai has prompted Alshaya to adapt its logistics strategy, including using alternative shipping routes and air freight to meet stock demands. This approach, although costly, is supported by Primark's high-volume sales model.

## Broader Investments

Alshaya is also expanding its investment footprint in the UAE with a new mixed-use development in Dubai Hills, which will feature office, residential, and retail spaces. This development is part of Alshaya's broader strategy to enhance its presence in the region.

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