Publsh Media Group and Vivenda Forge UAE-Europe Media Partnership

May 21, 2026

68 min

May 21, 2026 07:31

Publsh Media Group, Vivenda sign exclusive UAE-Europe media partnership

## Strategic Collaboration for OOH Advertising

Publsh Media Group has entered into an exclusive partnership with Vivenda Group to enhance their out-of-home (OOH) advertising reach across the UAE, Italy, and Spain. This collaboration aims to provide brands with premium advertising opportunities in high-profile locations within these regions.

## Expanding Media Portfolios

Under this agreement, Vivenda will represent Publsh Media Group's J1 Beach destination in Italy and Spain, offering European brands a chance to advertise at this prominent Dubai location. Conversely, Publsh Media Group will manage Vivenda's advertising assets in the UAE, including major cities like Rome and Milan, enabling UAE brands to access prime European markets.

## Leadership Insights

Sagar Chotrani, co-founder and CEO of Publsh Media Group, views this partnership as a significant step towards creating a global network of premium media experiences. Kushal Desai, co-founder and managing director, emphasized the partnership's role in connecting advertisers across the UAE, Italy, and Spain, enhancing brand visibility in these influential markets.

## Vivenda's Expansion into the UAE

Founded in 2006, Vivenda is known for its premium advertising placements across Europe. Luca Maurogiovanni, chairman of Vivenda Group, highlighted the opportunity to extend their excellence into the UAE market, known for its innovation and luxury focus.

The partnership is designed to broaden the international reach of both companies and strengthen their luxury-focused OOH advertising offerings for global brands.

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