UAE Entrepreneur Boosts Jobs and Financial Literacy

May 19, 2026

76 min

May 19, 2026 14:30

How this UAE-based entrepreneur is creating jobs and promoting financial literacy in uncertain times

## From Accountant to Business Owner

Rolly Brucales, a Filipino expatriate, arrived in the UAE in 2004 with aspirations of stable employment and supporting his family. Over two decades, he transitioned from an accountant to a successful entrepreneur, founding Off The Hook Group, a seafood restaurant chain with branches in the UAE and Qatar.

## Overcoming Business Challenges

Brucales faced significant hurdles in establishing his business in the competitive food and beverage sector. Starting with limited resources, he and his team focused on building customer trust through consistency and value. The early years involved financial sacrifices and long hours, but these challenges laid the foundation for future success.

## Strategic Growth Amid Uncertainty

Despite global economic uncertainties, Brucales remains optimistic about growth in the UAE. He emphasizes careful expansion, ensuring that each new job created supports families. He highlights the importance of managing cash flow and operational efficiency to sustain business health.

## Promoting Financial Literacy

Beyond business, Brucales is passionate about financial literacy, especially for overseas workers. He has observed many expatriates struggling financially due to a lack of guidance on money management. He advocates for practical advice on budgeting, saving, and investing to help others achieve financial security.

## Advice for Fellow Expats

Brucales advises expatriates to embrace patience and discipline in their pursuit of success in the UAE. He encourages starting small, focusing on continuous improvement, and planning financially for the future. Success, he believes, should be measured by the positive impact on others' lives, not just personal earnings.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents