Ali Al Najjar's Inspiring Journey from Dh40 to CEO

May 19, 2026

61 min

May 19, 2026 02:31

From Dh40 to CEO: The remarkable UAE journey of Ali Al Najjar

## Early Life and Challenges

Ali Al Najjar was born in Abu Dhabi but had to leave the UAE as a child. Years later, he returned on a bus from Jordan with just Dh40 in his pocket, driven by the belief that hard work and discipline could change his life.

## Career Beginnings

At 22, Al Najjar arrived in Abu Dhabi after a 38-hour bus journey. With no influential connections or job guarantees, he began his career as a cashier at Al Ansari Exchange, earning Dh2,300 a month. Despite living in a cramped room, he focused on learning every aspect of the business.

## Rise to Leadership

Al Najjar's dedication and hard work paid off. He was promoted to branch manager in 2005, where he turned around an underperforming branch. His efforts led to further promotions, eventually becoming CEO in 2025.

## Leadership Philosophy

Throughout his career, Al Najjar emphasized discipline and consistency. During the COVID-19 pandemic, he ensured no employees lost their jobs, showcasing his commitment to his team.

## Message to the Youth

Al Najjar encourages young people to dream big and remain committed. He believes success is determined by perseverance and hard work, not by where one starts.

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