Swatch Advises Against Store Rush for AP 'Royal Pop' Watches

May 16, 2026

63 min

May 16, 2026 23:30

Swatch tells fans not to rush stores amid frenzy for AP ‘Royal Pop’ collaboration

## Global Demand for Swatch x Audemars Piguet

The recent launch of the Swatch x Audemars Piguet "Royal Pop Collection" has led to a surge in global demand, causing long lines at select stores. In response, Swatch has urged customers not to rush to stores, emphasizing the importance of safety for both shoppers and staff.

## Safety Concerns Prompt Cancellations

In Dubai, launches at The Dubai Mall and Mall Of The Emirates were canceled due to safety concerns over large crowds. Swatch reassured customers that the collection will be available for several months, reducing the need for immediate purchases.

## Managing Crowds and Sales

Swatch indicated that in some regions, queues exceeding 50 people might not be allowed, and sales could be paused if crowd control becomes challenging. This collaboration follows previous successful partnerships with luxury brands like Omega and Blancpain, which also saw high demand and long wait times.

## The Appeal of the "Royal Pop Collection"

The collaboration combines Audemars Piguet's prestigious Royal Oak design with Swatch's playful style, appealing to both collectors and fashion enthusiasts. The "Royal Pop Collection" is already one of the most talked-about releases this year, continuing the trend of luxury brands teaming up with lifestyle companies to attract younger audiences.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents