Audemars Piguet x Swatch Launches Cancelled in Major Cities Due to Safety Concerns

May 16, 2026

60 min

May 16, 2026 15:31

Royal Pop Frenzy: Mumbai and Delhi join Dubai in cancelling Audemars Piguet x Swatch launch over crowd concerns

## Launch Cancellations in Major Cities

The highly anticipated release of the Audemars Piguet x Swatch Royal Pop collection has faced significant setbacks, with events in Mumbai, Delhi, and Dubai being cancelled. The decision was made due to safety concerns after chaotic scenes unfolded at previous launches.

## Global Frenzy and Safety Concerns

The collaboration between the Swiss luxury watchmaker and the trendy Swatch brand has generated immense excitement worldwide. However, the overwhelming demand has led to overcrowding and safety issues, prompting last-minute cancellations in several cities.

## Scenes of Chaos

In Dubai, large crowds gathered outside Swatch stores early in the morning, leading to the cancellation of the launch event. Similar scenes were reported in Bengaluru, where fans queued in large numbers, eager to purchase the limited-edition watches.

## Public Reactions

Many fans expressed disappointment over the cancellations, criticizing the lack of crowd management and real-time communication. Despite the frustration, some acknowledged the importance of prioritizing public safety.

## Future Plans Uncertain

Neither Audemars Piguet nor Swatch has announced new dates for the launches or indicated if the release format will change. Previous collaborations by Swatch have also seen high demand, with long queues and overnight camping outside stores.

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