Dubai Launch of Audemars Piguet x Swatch Watch Cancelled

May 16, 2026

48 min

May 16, 2026 04:30

Audemars Piguet x Swatch Royal Pop Dubai release called off in Dubai Mall and Mall Of The Emirates over public safety concerns

## Event Cancellation

The eagerly awaited launch of the "Royal Pop" watch, a collaboration between luxury brand Audemars Piguet and Swatch, was set for May 19 in Dubai. However, the event has been called off due to concerns over public safety.

## Public Safety Concerns

Swatch announced the cancellation on their regional Instagram account, citing safety issues as the reason for not proceeding with the event at Dubai Mall and Mall of the Emirates. No alternative date has been provided.

## Social Media Reactions

The cancellation has sparked significant activity on social media, with videos showing large crowds and long queues at the malls. Many fans and collectors expressed their disappointment over the abrupt decision and the lack of crowd management.

## Future Plans Uncertain

As of now, neither Audemars Piguet nor Swatch has indicated if the launch will be rescheduled or if a different format will be adopted. Enthusiasts in the UAE are eagerly awaiting further announcements.

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