NMA Launches Media Content Standards Campaign in Abu Dhabi

May 15, 2026

66 min

May 15, 2026 22:30

National Media Authority holds first session of Media Content Standards Awareness Campaign in Abu Dhabi

## Campaign Overview

The National Media Authority (NMA) has initiated a campaign to promote awareness of the UAE's 2026 Media Content Standards. The campaign aims to foster a responsible media environment that aligns with Emirati values. The first session took place at Al Mushrif Majlis in Abu Dhabi, in collaboration with Majalis Abu Dhabi.

## Key Highlights

Dr. Jamal Mohammed Al Kaabi, Secretary-General of the NMA, led the session, emphasizing the importance of empowering creative talents and content creators in the UAE. He highlighted the role of media professionals and influencers as ambassadors of Emirati values and the nation's achievements.

Dr. Al Kaabi stressed the need for clear media standards, especially with the rise of digital content and artificial intelligence. He noted that unified standards are essential for ensuring responsible content that respects privacy and complies with regulations.

## Strategic Goals

The campaign seeks to build communication bridges with society and educate them about legal frameworks governing media work. It aims to ensure that media practices align with the UAE's policies and contribute to a competitive and creative media environment.

## Future Plans

The awareness campaign will cover all UAE emirates, involving local media offices to reach a broad audience. The initiative aims to transform media content standards into everyday social behavior, supporting the sustainable growth of the media sector.

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