NMA Launches Media Content Standards Campaign in Abu Dhabi

May 15, 2026

71 min

May 15, 2026 19:30

National Media Authority holds first session of Media Content Standards Awareness Campaign in Abu Dhabi

## Campaign Overview

The National Media Authority (NMA) has initiated a campaign to promote awareness of the UAE's 2026 Media Content Standards. The campaign aims to foster a responsible media environment that aligns with Emirati values. The first session took place at Al Mushrif Majlis in Abu Dhabi, in collaboration with Majalis Abu Dhabi.

## Key Highlights

Dr. Jamal Mohammed Al Kaabi, Secretary-General of the NMA, led the session, which was attended by media professionals, content creators, and influencers. He emphasized the importance of responsible media content that reflects national values and adheres to regulatory frameworks. Dr. Al Kaabi highlighted the role of media professionals as ambassadors of Emirati values and the nation's achievements.

## Addressing Digital Content Growth

The session also addressed the growth of digital content production and the use of artificial intelligence in media. Dr. Al Kaabi stressed the need for unified standards to ensure content accuracy, reliability, and respect for privacy.

## Nationwide Campaign

The campaign will extend across all emirates, aiming to educate the public about legal frameworks governing media work. It seeks to establish targeted media practices and clarify legal standards to prevent accountability issues.

## Future Goals

The NMA aims to empower content creators to transform their ideas into impactful projects, enhancing the UAE's media environment. The campaign will continue to promote Emirati values and support the national economy through strategic partnerships with government entities and media offices.

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