Thailand Launches Thai Fruits & Food Festival 2026 in UAE

May 15, 2026

73 min

May 15, 2026 12:31

Thailand officially launches Thai Fruits & Food Festival 2026 across 16 Choithrams stores in the UAE

## Festival Launch

Thailand has officially kicked off the Thai Fruits & Food Festival 2026 in the UAE, spanning 16 Choithrams stores. The event, inaugurated on May 15, 2026, at Choithrams Green Community Supermarket, aims to bolster trade relations and support UAE retailers and consumers.

## Event Highlights

The festival, running until May 31, 2026, features a variety of Thai fruits and food products, including exclusive promotions with discounts up to 25%. It highlights Thailand's reputation as a top destination for tropical fruits, showcasing items like durian, mangosteen, and mangoes.

## Collaborative Efforts

The initiative is a collaboration between the Royal Thai Government's Department of International Trade Promotion and the Thai Trade Center Dubai. It seeks to enhance visibility and foster partnerships between Thai exporters and UAE retailers.

## Cultural Showcase

Beyond products, the festival celebrates Thailand's culinary heritage and agricultural excellence. Consumers can explore a range of Thai grocery items, such as jasmine rice and coconut milk, known for their quality and authenticity.

## Strengthening Trade Relations

The campaign underscores Thailand's commitment to international trade, aiming to boost consumer confidence and market activity in the UAE. It aligns with Thailand's "Kitchen of the World" vision, promoting Thai food culture and agricultural products.

## Participating Locations

The festival is available at various Choithrams locations, including Al Rais, Dubai Tower, and Umm Suqeim, among others. This initiative is expected to enhance Thailand-UAE trade ties and increase demand for Thai products in the region.

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