Audemars Piguet and Swatch Unveil 'Royal Pop' Collection

May 13, 2026

58 min

May 13, 2026 05:31

Audemars Piguet x Swatch ‘Royal Pop’ unveiled: A pop art spin on the iconic Royal Oak

## A Bold New Collaboration

Audemars Piguet and Swatch have teamed up to launch the 'Royal Pop' collection, a vibrant reinterpretation of the classic Royal Oak watch. This collaboration introduces a pop art-inspired design, set to debut globally on May 16.

## Not Your Typical Timepiece

Unlike traditional watches, the Royal Pop is designed to be worn around the neck, attached to a handbag, or used as a desk clock. This unconventional approach has sparked mixed reactions among watch enthusiasts, with some viewing it as more of a fashion accessory than a serious timepiece.

## Design and Features

The collection is available in eight striking colors, maintaining key elements of the Royal Oak such as the octagonal bezel and "Petite Tapisserie" dial pattern. It features two movement options: a simple two-hand display and a version with a small seconds subdial. Notable details include colorful bezel screws on the white "HUIT BLANC" model and Super-LumiNova-coated hands.

## Market Reaction

Despite some criticism, the Royal Pop has generated significant buzz, with fans eagerly awaiting its release. Priced around $300, it appeals to those who view watches as bold fashion statements rather than just timekeeping devices.

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