NutraONE and Nutrifactor Partner for Global Expansion

Feb 19, 2026

77 min

Feb 19, 2026 07:32

NutraONE, Nutrifactor Laboratories forge strategic alliance to expand in five key international markets

## Strategic Partnership Announcement

NutraONE, a leading wellness distribution company, has formed a strategic alliance with Nutrifactor Laboratories, a major dietary supplement manufacturer. This partnership aims to expand their reach in five key international markets: the UAE, Saudi Arabia, Turkey, the UK, and Canada.

## Initial Focus and Product Range

The collaboration will initially focus on the UAE and Saudi Arabia, introducing over 100 products across various wellness categories. These include fertility, weight management, muscle health, beauty, sports nutrition, and more. The goal is to distribute over $1 billion in nutraceutical products in the medium term.

## Signing Ceremony and Vision

The partnership was officially signed at the World Health Expo 2026 in Dubai. NutraONE aims to create a trusted network for consumers, emphasizing quality and transparency. The company plans to bridge traditional wellness products with performance lifestyle supplements under a unified brand.

## Market Strategy and Consumer Focus

NutraONE's strategy includes building a strong e-commerce presence and leveraging platforms like Amazon and Noon. The company is committed to educating consumers and providing reliable, fast delivery services. Their approach reflects the growing demand for health-conscious products in the region.

## Leadership Insights

Amjad Ali, Chairman of Nutrifactor, emphasized the importance of quality and consumer trust. Aamad Jalil, CEO of BINA Capital, highlighted the partnership as a significant step towards building a credible nutraceutical distribution platform. NutraONE aims to capture a 1% market share in the global nutraceutical sector, valued at $470 billion, with aspirations to reach $4.7 billion in revenues across the five markets.

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