Naimas: A New Take on Pan-Asian Dining in Dubai

May 11, 2026

85 min

May 11, 2026 05:30

My Business: Homegrown in Dubai – how ‘Naimas’ redefines Pan-Asian dining

## A Unique Culinary Vision

Naimas Café and Bistro, founded by Filipino chef David "Dabo" Pamplona, is making waves in Dubai's dining scene by offering a fresh take on Pan-Asian cuisine. The name "Naimas," meaning delicious in Ilocano, reflects the restaurant's mission to provide comfort and warmth through its dishes.

## From Concept to Reality

Pamplona's journey began in Dubai's hotel kitchens, where he honed his skills alongside international chefs. This experience inspired him to create a dining concept that blends Filipino flavors with broader Asian influences. Naimas started as private dinners and supper clubs, which helped refine the idea before it became a full-fledged restaurant.

## Building a Culinary Brand

With partners Al, Rex, and Christian, Pamplona has steadily grown Naimas through personal investment. His business background and passion for food have guided the restaurant's development. Naimas aims to present Filipino flavors in a modern setting, maintaining their identity while appealing to a diverse audience.

## Overcoming Challenges

Like many entrepreneurs, Pamplona faced uncertainties in the early stages. He resisted the pressure to follow trends, choosing instead to build a lasting concept. The UAE's openness to new cultures and community support were crucial in Naimas' growth.

## Future Aspirations

Looking ahead, Pamplona envisions Naimas as more than just a restaurant. He aims to create a platform for modern Filipino cuisine and support young chefs. His team, primarily Gen-Z, is integral to this vision, with plans for scholarships to aid their development.

## Staying True to Purpose

Despite moments of doubt, Pamplona remained committed to his vision. He advises aspiring entrepreneurs to stay true to their purpose and allow time for their ideas to mature, believing that authenticity resonates with people.

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