CFI Enters Colombian Market, Appoints New CEO

May 7, 2026

73 min

May 7, 2026 11:31

## CFI Expands into Colombia

CFI Financial Group, a leader in online trading services, has launched operations in Colombia. This expansion is part of the company's strategy to strengthen its presence in high-growth markets and offer its services to a wider audience of traders and investors.

## New Leadership in Colombia

Simon Knudson has been appointed as the CEO of CFI Colombia. With extensive experience in financial markets and a deep understanding of the local landscape, Knudson will lead the company's efforts to establish and grow its presence in the country.

## Strategic Market Entry

The move into Colombia follows CFI's authorization from the Superintendencia Financiera de Colombia to set up a representative office in Bogotá. This new branch will provide local clients with access to a variety of financial instruments, supported by advanced trading technology and reliable execution.

## Commitment to Latin America

Ziad Melhem, CEO of CFI Financial Group, emphasized the importance of the Colombian market, noting the strong momentum in Latin America driven by increased interest in trading and improved digital infrastructure. CFI aims to combine its global expertise with local leadership to offer a reliable and transparent trading experience.

## Focus on Technology and Local Expertise

Simon Knudson highlighted the growing participation in financial markets in Colombia and the shift towards digitally enabled trading. He stated that CFI's focus will be on providing a smooth and efficient experience, supported by strong technology and a knowledgeable local team.

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