Shabbir Merchant: A 51-Year Journey in Dubai

May 6, 2026

64 min

May 6, 2026 10:31

From 1976 to now: How Shabbir Merchant from Pakistan built 51 years of roots in Dubai

## Early Beginnings

Shabbir Merchant arrived in Dubai in 1976 at the age of 17, joining his brother who had already settled there. Over the years, he established deep roots in the UAE, building a successful business and raising a family.

## Building a Business

Initially working with his brother, Shabbir launched his own company, Champion, in 1989. The business began with neon signs but evolved with technological advancements to include LED, digital solutions, and events. Today, the company operates four divisions focusing on signage, digital technologies, events, and marketing.

## Family Legacy

Shabbir's sons, Shoaib and Shazil, have joined the family business, bringing new ideas and technologies. Shoaib returned from Canada in 2013, while Shazil introduced Champion Digital, which includes interactive technologies and humanoid robots.

## Commitment to Dubai

Throughout economic challenges and global uncertainties, Shabbir has remained committed to Dubai, crediting the UAE government for its support of the business community. As chairman of the Pakistan Business Council in Dubai, he has witnessed this support firsthand.

## A Home in the UAE

For Shabbir and his family, the UAE is home. All three of his children were born and raised there, and they continue to live and work in the region, carrying forward the legacy of commitment and innovation.

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