NCT's Ten Launches New Label 'Tenth Sound'

May 6, 2026

49 min

May 6, 2026 10:30

NCT’s Ten launches new label ‘Tenth Sound’ sparks fan excitement: 'So proud of Tennie'

## Ten's New Venture

NCT's Ten has reportedly launched a new creative company called Tenth Sound in Bangkok, sparking excitement among fans. This development follows his recent departure from SM Entertainment, where he spent nearly a decade.

## A New Chapter

Ten, whose real name is Chittaphon Leechaiyapornkul, left SM Entertainment in April 2026. Despite this, he plans to continue participating in activities with NCT and its China-based unit, WayV, whenever possible.

## Tenth Sound's Vision

Tenth Sound is described as a music and concert production company, suggesting a focus on creative music endeavors rather than traditional idol management. This aligns with Ten's interest in exploring new artistic possibilities beyond the constraints of major labels.

## Industry Trends

Ten's move reflects a broader trend in the industry, where established artists are increasingly taking on entrepreneurial roles to gain more control over their music and branding. Fans are eagerly anticipating what Ten will create next, expressing their support and excitement for his new path.

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