eNovate and Cobi Unveil AI-Driven Payment System in Egypt

Feb 18, 2026

82 min

Feb 18, 2026 08:32

eNovate, Cobi launch large-scale AI-powered digital payment infrastructure

## New AI-Powered Payment Infrastructure

In a significant development for Egypt's financial sector, eNovate, a subsidiary of eFinance Investment Group, has partnered with Cobi, a UAE-based AI platform, to launch a large-scale AI-powered digital payment infrastructure. This collaboration aims to enhance the digital financial services experience for young users in Egypt.

## Partnership Details

The initiative is supported by Mastercard's Engage programme and integrates Cobi's AI capabilities with eNovate's digital payment solutions. This integration is set to provide financial institutions with advanced insights into customer behavior, enabling personalized and real-time engagement.

## Focus on Youth and Emerging Payment Methods

The partnership will initially focus on the Rize app, eNovate's digital wallet targeting Egypt's youth. With a high adoption rate of emerging payment methods in the MENA region, this collaboration seeks to improve customer understanding and engagement, ultimately boosting loyalty and customer value.

## Future Prospects

The AI-driven infrastructure is expected to expand across eNovate's services, marking Egypt's first large-scale AI-based portfolio management system. The MENA region's AI market in financial services is projected to reach $4.7 billion by 2032, highlighting the potential for growth and innovation.

## Strategic Goals

eNovate's CEO, Nashwa Kamel, emphasized the company's commitment to equipping banks and financial institutions with data-driven tools. By leveraging Cobi's AI engine, the partnership aims to transform raw data into actionable insights, optimizing costs and enhancing decision-making processes.

## Looking Ahead

The collaboration is set to evolve towards more autonomous payment experiences, where AI not only analyzes but also recommends actions to improve financial outcomes. The initial rollout is planned for early 2026, with further expansion across eNovate's platforms and regional markets.

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