Gold Buyers Shift Focus from Jewellery to Investment Products

Apr 30, 2026

72 min

Apr 30, 2026 01:31

Gold buyers are moving away from jewellery and buying this instead

## Rising Investment Demand

Gold buyers are increasingly turning away from traditional jewellery purchases in favor of investment products such as bars, coins, and exchange-traded funds (ETFs). This shift is driven by high gold prices and geopolitical uncertainties, which have bolstered investment demand.

## Jewellery Demand Declines

The World Gold Council reports a significant drop in global jewellery demand, which fell 23% year-on-year in the first quarter of 2026. Despite this decline in volume, the value of jewellery purchases increased by 31% to $47 billion, indicating that consumers are spending more on less gold.

## Regional Trends

China and India, traditionally large markets for gold jewellery, have seen a notable shift. In China, jewellery demand decreased by 32%, while in India, it fell by 19%. However, spending in both countries rose, as consumers opted for lighter and lower-carat pieces.

## Central Bank Purchases

Central banks continue to play a crucial role in the gold market, with net purchases reaching 244 tonnes in the first quarter. Poland and Uzbekistan were among the largest buyers, while some countries, including Turkey and Russia, sold gold.

## Market Outlook

The World Gold Council anticipates that investment demand will remain strong throughout 2026, although it may not reach the levels seen in 2025. High interest rates could pose a challenge, particularly for ETF demand in Western markets. Meanwhile, gold supply is expected to rise slightly, supported by increased mine production and recycling.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents