AWR Group Consolidates Automotive Division Under AWR Automotive

Apr 29, 2026

64 min

Apr 29, 2026 13:32

AWR Group unifies automotive division under AWR Automotive

## AWR Group's Strategic Move

AWR Group has consolidated its automotive brands, services, and mobility solutions into a single entity named AWR Automotive. This restructuring aims to enhance operational efficiency, customer trust, and sustainable growth.

## Unified Operations

Previously separate entities, such as the Arabian Automobiles Company, are now part of AWR Automotive. The new structure encompasses 14 brands and businesses, operating through 26 showrooms and 27 service centers, creating a cohesive platform for the Group's automotive operations.

## Enhanced Customer Experience

The unification is designed to improve customer engagement and support sustainable growth in vehicle ownership, mobility, and aftermarket services. AWR Automotive aims to provide a more integrated and future-ready customer experience, aligning with the Group's commitment to "Embrace Generation Next."

## Diverse Portfolio

AWR Automotive's portfolio includes vehicle sales, mobility solutions, and aftermarket services, featuring electric, hybrid, and internal combustion engine vehicles. It represents globally recognized brands like Nissan, INFINITI, Renault, and others, alongside homegrown brands under AWR Mobility and AWR Trading.

## Comprehensive Services

The division offers a wide range of services, from vehicle purchase and flexible access models to servicing and long-term vehicle care. It also includes a comprehensive aftermarket offering, such as batteries, tyres, and multi-brand servicing, reflecting AWR Group's vision for a connected automotive ecosystem.

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