Women’s Fitness Event XX | HER EDITION Debuts in Dubai

Apr 28, 2026

63 min

Apr 28, 2026 14:32

XX | HER EDITION launches women’s fitness event in Dubai

## Launch of XX | HER EDITION

A new women-centric fitness event, XX | HER EDITION, is set to debut in Dubai on May 14. This initiative focuses on inclusivity and community participation rather than elite athletic performance. It aims to attract women who are new to functional fitness or returning after a break.

## Event Details

The event, organized in partnership with GMG, will feature a 30-minute functional fitness challenge. Participants will compete in pairs, allowing them to experience competitive intensity in a supportive environment. The event will host 160 women and is designed to be accessible and welcoming.

## Supporting Brands

The event is supported by several brands, including Geant, Sun & Sand Sports, and Supercare, alongside Built For Athletes and Science in Sport. These brands share a commitment to promoting women's health and fitness at a grassroots level.

## Leadership and Future Plans

Hannah Hall, CEO of Grassports, leads the event. With over 16 years of experience in organizing major sporting events in the UAE, Hall emphasizes the need for a shift from focusing solely on elite performance to celebrating participation. Following its debut, XX | HER EDITION plans to expand into a four-part series, including indoor and trail-based events, to further grow its inclusive fitness community.

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