Soheil Var's Bold Football Venture in Dubai

Apr 27, 2026

101 min

Apr 27, 2026 14:30

The 365-Day Football Club: Soheil Var’s Dubai Masterplan

## A New Football Vision

Soheil Var, a former football player turned content creator, has achieved a remarkable feat by establishing a professional football club, Palm City FC, in just one year. His journey began in 2022 when he moved to Dubai with the goal of signing a professional contract within 365 days. Despite having no connections or clear path, his determination led him to a trial opportunity in Dubai.

## Building from Scratch

After a successful season with Gulf United, Var faced a setback when the club released him. This challenge inspired him to create Palm City FC from the ground up. He took a significant financial risk by pausing his social media agency to focus entirely on the club, driven by his belief in its potential.

## The "Magnet Effect"

Var leveraged his social media presence, which had already garnered significant attention, to document the club's development. This approach, which he calls the "Magnet Effect," attracted the right opportunities and people to the project. Every step of the club's creation was shared online, turning it into a global digital initiative.

## Rapid Success

Palm City FC quickly made its mark by securing back-to-back promotions and winning the UAE Second Division title. The club's success is attributed to a strong team culture and an underdog mentality, which Var instilled in both staff and players.

## A Royal Partnership

A chance meeting with Sheikh Ahmed of the UAE Royal Family at a football event led to a partnership that significantly boosted the club's growth. Sheikh Ahmed's involvement brought prestige and leadership, further enhancing Palm City's reputation.

## Triumph in the FA Cup

Palm City's journey reached a pinnacle with their victory in the UAE FA Cup against Hatta FC, a well-established team. Despite being underdogs, Palm City showcased resilience and determination, embodying their identity as a club that defies expectations.

Soheil Var's story is not just about building a football club; it highlights how modern sports projects can thrive through public engagement and digital innovation.

Read the full story at the source

What you need to know to get Emirates ID?

Leave your details and get a guide as a gift to avoid mistakes

Article contents