JETOUR Unveils Hybrid Innovations and Travel+ Strategy at Auto China 2026

Apr 27, 2026

90 min

Apr 27, 2026 06:31

JETOUR showcases hybrid line-up and Travel+ strategy at Auto China 2026

## JETOUR's Debut with SOUEAST

JETOUR made a significant impact at the 2026 Beijing International Automotive Exhibition, marking its first joint appearance with SOUEAST. The company showcased its electrified vehicle line-up and introduced its Travel+ philosophy. This included models like the SOUEAST S08 DM and JETOUR T1 i-DM, T2 i-DM, and the standout G700.

## Hybrid Technology and Two-Brand Strategy

JETOUR's display highlighted its hybrid technology, featuring the GAIA architecture and C-DM hybrid system. The brand's strategy involves two distinct series: the T series for light off-road use and the G series for premium off-road adventures. SOUEAST focuses on urban mobility, offering practical solutions for city driving.

## The G700: A Premium Hybrid SUV

The G700, a highlight of the exhibition, is an all-terrain hybrid SUV designed for luxury and off-road performance. With a powertrain delivering 665kW and 1,135Nm of torque, it accelerates from 0-100km/h in 4.6 seconds. Inside, it offers a luxurious six-seat cabin with advanced features like massage seats and AI voice control.

## Travel+ Philosophy

JETOUR's Travel+ philosophy emphasizes vehicles that enhance lifestyles and experiences. This approach integrates automotive engineering with travel-focused design, aiming to create versatile vehicles for everyday and leisure use. Travel+ also fosters emotional connections through travel, influencing vehicle design and customer engagement.

## Community and Cultural Engagement

Beyond vehicles, JETOUR has established over 300 JETOUR CLUBs globally, promoting road trips and social events. The brand has sponsored various sports and cultural events, aligning with its Travel+ ethos. At Auto China 2026, JETOUR collaborated with EDM producer Alan Walker, blending music with its adventurous brand identity.

## Commitment to Sustainability

JETOUR incorporates ESG principles into its operations, supporting initiatives like orphan care and wildlife conservation. The Travel+ strategy reflects a comprehensive ecosystem focused on mobility, lifestyle, and experience, as showcased at Auto China 2026.

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