Primark Set to Launch Third Dubai Store at Mall of the Emirates

Apr 27, 2026

58 min

Apr 27, 2026 06:30

Primark reveals opening date for third Dubai store at Mall of the Emirates

## Primark Expands in Dubai

Primark is gearing up to open its third store in Dubai at the Mall of the Emirates on May 21. This follows the brand's recent launches at Dubai Mall on March 26 and City Centre Mirdif on April 9, marking a rapid expansion in the UAE.

## Strategic Growth

The UK-based retailer is partnering with Alshaya Group to accelerate its presence in the region. This expansion strategy aims to offer the same affordable fashion that Primark is known for in the UK, appealing to budget-conscious shoppers.

## Behind the Scenes

Preparations for the new store have been underway for 18 months, with logistics such as store locations and supplier agreements finalized well in advance. Primark has managed to secure its supply chain early, ensuring stock availability ahead of the store openings.

## Popularity Among Shoppers

Since its debut, Primark has attracted significant attention from UAE shoppers, with large crowds eager to explore its range of affordable fashion items. The new store at Mall of the Emirates is expected to continue this trend, offering a wide selection of menswear, womenswear, kids' clothing, beauty products, and home goods.

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