GAC Expands in UAE with Tailored EVs and SUVs

Apr 25, 2026

80 min

Apr 25, 2026 11:30

Chinese carmaker GAC bets on UAE drivers with EVs, hybrids and SUVs built for Gulf roads

## GAC's Strategic Expansion in the Gulf

Chinese automaker GAC is intensifying its presence in the UAE and the broader GCC region by introducing a range of electric vehicles (EVs), hybrids, and SUVs specifically designed for Gulf conditions. This move is part of GAC's strategy to transition from mere market entry to establishing long-term trust and brand loyalty.

## Focus on Local Needs

At the 2026 Beijing Auto Show, GAC Vice President James Wang emphasized the importance of tailoring products to local driving habits, climate, and infrastructure. The company aims to provide vehicles that meet the specific needs of Gulf drivers, rather than simply exporting models designed for other markets.

## New Models for Diverse Driving Needs

GAC showcased its i60 and N60 models, known as the "Overseas Twin Stars," which feature a dual-powertrain strategy with both pure electric and range-extended options. These models are designed to cater to both daily commutes and long-distance travel, addressing the growing EV adoption in the region.

## Beyond Individual Buyers

GAC is also targeting fleet and mobility services, viewing the GCC as an ecosystem market with potential in government and corporate fleets. This aligns with GAC's broader strategy to evolve from an automaker to a mobility company, focusing on user experience throughout the vehicle ownership cycle.

## Building Trust and Brand Value

The challenge for GAC is to convert its growth momentum into lasting customer trust. The company plans to enhance its brand presence through auto shows, media test drives, and local partnerships, aiming to demonstrate its commitment to quality, technology, and reliable service in the Gulf market.

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