American University in Dubai and IE University Launch Global BBA Program

Feb 17, 2026

80 min

Feb 17, 2026 14:31

American University in Dubai, IE University to launch Global BBA

## New International Business Degree

The American University in Dubai (AUD) has teamed up with IE University to introduce a Global Bachelor in Business Administration (Global BBA). This innovative program is designed to offer students an international business education across multiple global cities.

## Study Across Four Cities

The four-year degree allows students to study in Madrid, Dubai, Singapore, and optionally New York City. Students can also choose to return to Madrid for their final year. The program aims to provide a comprehensive understanding of global markets through a combination of core business subjects, real-world projects, and hands-on learning.

## Dubai's Role in the Program

During their second year, students will study in Dubai, focusing on the UAE and GCC business environment. This segment of the program will be taught by AUD professors, offering insights into the region's economy and business practices.

## Academic and Industry Collaboration

Dr. Kyle Long, President of AUD, emphasized the program's potential to enhance AUD's role in Dubai's business community. The collaboration with IE University aims to deliver high academic standards and a meaningful student experience.

## Official Launch

The program was officially launched with a signing ceremony in Dubai, attended by senior officials from both universities. Representatives discussed the program's potential to address global business challenges and the importance of technology in today's world.

## Building on Existing Partnerships

This new initiative builds on a longstanding relationship between AUD and IE University, which includes student exchanges and faculty collaboration. The Global BBA offers students a unique opportunity to gain an international degree while experiencing diverse cultural and business environments.

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