Supermarkets Transform into Ramadan Shopping Destinations

Feb 17, 2026

74 min

Feb 17, 2026 07:32

Power of Product Display: How supermarkets transform into Ramadan destinations

## Seasonal Retail Strategies

During Ramadan, supermarkets in the UAE become vibrant hubs of activity, with brands leveraging strategic product displays to attract shoppers. Companies invest heavily in transforming standard shelf spaces into themed areas that capture attention and drive purchasing decisions.

## Enhanced Product Placement

Brands focus on securing prime locations within stores, such as front-of-store placements and gondola-end displays. This ensures that shoppers encounter essential items early in their shopping journey. Products are often positioned at eye level to enhance visibility and brand recall.

## Themed Shopping Zones

Globally, retailers have found that grouping complementary products into cohesive zones is more effective than scattering them across aisles. In the UAE, supermarkets create dedicated Ramadan bays where items like rice, pasta, and cooking oils are clustered together. This setup simplifies the shopping experience and encourages customers to make multiple purchases in one visit.

## Collaboration with Brands

Supermarkets work closely with brands to implement innovative layouts. This includes impactful in-store placements, branded shelf strips, and bundled items that guide shoppers towards high-demand staples. Value packs and essentials are strategically placed along main walkways to maximize visibility and promote bulk buying.

## Example: Barilla's Strategy

Italian food brand Barilla is a notable example of this strategy in action. In UAE supermarkets like Carrefour and Lulu, Barilla creates engaging displays with clear seasonal signage. These displays not only increase visibility but also inspire customers to try new recipes and bundle options, enhancing their kitchen experience during Ramadan.

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