Adidas and Saudia Launch "Made to Fly" Travel Wear

Apr 20, 2026

53 min

Apr 20, 2026 14:31

Adidas x Saudia roll out the airport look with travel wear launch

## New Travel Wear Collection

Adidas has teamed up with Saudi Arabia's national airline, Saudia, to introduce a new travel wear collection called "Made to Fly." This line aims to redefine airport fashion by offering stylish and comfortable clothing for travelers. The collection is available in select stores and online across the Middle East and North Africa, including Saudi Arabia, the UAE, Egypt, and Morocco.

## Focus on Comfort and Style

The "Made to Fly" collection centers around Adidas' "SOFT LUX" range, transforming the traditional tracksuit into a chic travel uniform. Designed for ease during airport transitions and long flights, the clothing features aviation-inspired details and Saudi design elements. The fabric, a blend of modal and liquid cotton, ensures comfort and durability.

## Expanding Brand Horizons

This collaboration reflects a broader trend of airlines extending their brands beyond traditional services. Saudia, building on its 2023 rebrand, is venturing into lifestyle spaces to meet evolving consumer expectations. Other airlines, like Emirates and Etihad, have also expanded into lifestyle products, offering branded accessories and fashion collaborations.

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