Faiza Bouguessa and Jumeirah Unveil Heritage Club Collection

Apr 20, 2026

64 min

Apr 20, 2026 09:31

Faiza Bouguessa and Jumeirah launch Heritage Club capsule collection

## A New Fashion Collaboration

Dubai-based designer Faiza Bouguessa has partnered with Jumeirah to launch the Jumeirah Heritage Club capsule collection. This marks Jumeirah's first venture into capsule collections, blending Bouguessa's signature style with the luxury brand's iconic image.

## Bouguessa's Fashion Journey

Born in France to Algerian parents, Bouguessa's fashion journey began in her childhood. Influenced by her mother's passion for the arts and her grandmother's sewing skills, she developed a love for fashion early on. Her designs reflect a blend of simplicity and elegance, inspired by her Algerian heritage and experiences in France.

## Emphasis on Sustainability

Bouguessa is committed to sustainability, viewing it as a fundamental principle rather than a trend. Her approach includes creating timeless designs, using deadstock materials, and ensuring fair labor practices.

## The Heritage Club Collection

The Jumeirah Heritage Club collection is a tribute to Dubai's cultural icons, such as the Burj Al Arab. It features refined, minimalistic designs that evoke a sense of belonging and nostalgia. Bouguessa describes the collaboration as a natural fit, aligning with shared values of excellence and authenticity.

## Looking Ahead

Bouguessa aims to expand her brand globally, focusing on craftsmanship and community values. She envisions Bouguessa as a symbol of refined luxury, rooted in Dubai but resonating worldwide.

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