Kerala Officials Star in Music Video to Inspire Young Voters

Apr 6, 2026

57 min

Apr 6, 2026 10:31

‘We vote, we decide’: Kerala officials join Gen-Z music video to motivate young voters

## Innovative Approach to Voter Engagement

In a bid to boost youth participation in the upcoming Kerala Assembly elections, state election officials have taken a creative route. Chief Electoral Officer Rathan U Kelkar, along with Thiruvananthapuram District Collector Anu Kumari, features in a Gen-Z themed music video. This initiative aims to connect with young voters and encourage them to exercise their democratic rights.

## "We Vote, We Decide"

The music video, centered around the slogan "we vote, we decide," emphasizes the influence each voter has in shaping government policies. It specifically targets first-time and young voters, urging them to embrace their civic duties and participate actively in the electoral process.

## Upcoming Elections

The Kerala Legislative Assembly elections are set for April 9, 2026, with results to be announced on May 4. Approximately 27 million voters are expected to participate. Major political alliances contesting include the Left Democratic Front, United Democratic Front, and National Democratic Alliance.

## Impact on Voter Turnout

Through this vibrant outreach, election officials hope to energize the youth and increase voter turnout, ensuring that young voices contribute significantly to the formation of Kerala's next government.

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