Poorvi Dureja: Championing Women's Empowerment in UAE Exhibitions

Mar 11, 2026

73 min

Mar 11, 2026 03:32

Poorvi Dureja: Pioneering women's empowerment in UAE's exhibition industry

## A Trailblazer in the Exhibition Industry

Poorvi Dureja has carved a remarkable path in the UAE's exhibition sector over the past decade. As the Commercial Director for Exhibitions at Capital 360, part of the ADNEC Group, she has been instrumental in transforming the region's events landscape into a global leader.

## Commitment to Growth and Innovation

Dureja's strategic vision and ability to forge meaningful partnerships have been key to driving growth and expanding international reach. Her leadership is not just about commercial success; she sees exhibitions as platforms for connection, innovation, and progress.

## Advocating for Women's Empowerment

A defining aspect of Dureja's career is her dedication to empowering women in the UAE. She actively mentors young professionals, promotes inclusive leadership, and creates environments where women can confidently lead. Her focus is on opening doors for others and inspiring the next generation of female leaders.

## Balancing Professional and Personal Life

Dureja believes in being fully present in both her professional and personal roles. She attributes her success to a strong support system and the courage to seek help when needed. Her leadership philosophy emphasizes well-being alongside performance, advocating for workplaces that value humanity and flexibility.

## Leading with Authenticity

Her journey is about commitment and growth, demonstrating that women can lead effectively without compromising their personal values. Dureja's story is one of resilience and determination, showing that success is not just about flawless execution but about staying true to oneself.

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