Dubai Charity Auction Raises Millions with Unique Plate Sales

Mar 7, 2026

55 min

Mar 7, 2026 20:31

Dubai’s ‘Most Noble Number’ charity auction kicks off, DD 999 plate sells for Dh5.1 million

## Charity Auction Launch

Dubai's "Most Noble Number" charity auction commenced at the Armani Hotel in Burj Khalifa, attracting philanthropists eager to support a campaign against child hunger. The event is organized by Mohammed bin Rashid Al Maktoum Global Initiatives in collaboration with Emirates Auction.

## Record-Breaking Sales

The auction featured unique vehicle plates and mobile numbers, with the Dubai plate DD 999 selling for Dh5.1 million. This sale marked one of the highest bids in the opening rounds. Other notable sales included the plate DD 22222 for Dh1.9 million and DD 16 for Dh9 million.

## Mobile Number Bidding

Premium mobile numbers also saw competitive bidding. The number 058 0000001 was sold for Dh550,000, while 058 0000007 fetched Dh350,000. Additionally, 050 0000063 and 058 0000008 were sold for Dh150,000 and Dh700,000, respectively.

## Ongoing Efforts

The auction supports the "Edge of Life" campaign, aiming to save five million children from hunger. Launched by Sheikh Mohammed bin Rashid Al Maktoum, this initiative is part of broader humanitarian efforts by the foundation. The auction continues with more premium items expected to be offered.

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