Abu Dhabi Introduces New Visitor Experience Standards

Sep 19, 2026

63 min

Sep 19, 2026 06:30

Abu Dhabi sets new visitor experience standards across 11 key touchpoints

## Comprehensive Guidelines Unveiled

The Department of Culture and Tourism in Abu Dhabi has launched new Visitor Experience (VX) Guidelines aimed at enhancing the quality of tourism services across the emirate. These guidelines cover 11 essential touchpoints, including airports, hotels, museums, and malls, to ensure a consistent and high-quality visitor experience.

## Key Touchpoints

The guidelines focus on cultural sites, museums, mobility, attractions, hospitality, tour guides, visitor information, events, cruise terminals, airports, and shopping centers. By adhering to these standards, Abu Dhabi aims to provide a seamless and exceptional experience for all visitors.

## Collaborative Development

Developed in collaboration with various stakeholders, the guidelines offer a clear roadmap for tourism and culture sectors. They have been aligned with the Abu Dhabi Quality and Conformity Council to ensure they meet international standards.

## Strategic Vision

Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, emphasized that these guidelines are crucial for achieving the emirate's Tourism Strategy 2030. They aim to position Abu Dhabi as a leading global tourism destination by offering world-class experiences.

## Implementation and Compliance

The guidelines are being rolled out to key stakeholders, with DCT Abu Dhabi overseeing their implementation. Regular audits and compliance checks will be conducted to ensure adherence to these new standards.

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