Dubai Shoppers Queue Overnight for iPhone 18 Pro Max Launch

Sep 18, 2026

71 min

Sep 18, 2026 05:31

'We got here at 3am': Dubai shoppers spend the night waiting for iPhone 18 Pro Max

## Early Morning Arrival

Eager Apple enthusiasts in Dubai began lining up at the Dubai Mall as early as 3am to purchase the newly released iPhone 18 Pro Max. The official sale started on Thursday, September 18, with pre-order customers given priority.

## Popular Model

The Burgundy iPhone 18 Pro Max proved to be the most popular choice among buyers. Many customers left the store with multiple devices, intending to share them with family and friends.

## First in Line

Mohammad Shaka, a familiar face at Apple launches, was the first to purchase the new iPhone. Known for his dedication, he secured his spot by pre-ordering promptly and employing undisclosed strategies.

## High Spending

Some shoppers, like Amin, spent significant amounts, with purchases totaling nearly Dh40,000. Others, such as Abdul, bought several phones for loved ones, spending between Dh60,000 and Dh70,000.

## Younger Fans Join In

The launch also attracted younger fans, including school student Hamdan, who attended with his uncle. They planned to buy the Burgundy model for themselves and others.

## Returning to Apple

Hastim Dolwani, a university student, decided to switch back to Apple from Samsung, citing dissatisfaction with his current phone. He arrived at 5am to secure his preferred model.

## New Features

The iPhone 18 Pro and Pro Max are Apple's latest premium offerings, featuring enhancements in color, storage, and camera capabilities. The launch has generated significant interest among UAE consumers.

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