GCC Tourism Sector Prepares for Gradual Recovery

Sep 16, 2026

73 min

Sep 16, 2026 15:31

GCC tourism sector urges confidence as destinations prepare for stronger recovery

## Confidence in GCC Tourism

Tourism leaders in the Gulf Cooperation Council (GCC) are advocating for a confident approach to reviving the sector. At the Arabian Travel Market in Dubai, industry experts emphasized the importance of promoting the region's safety and diverse attractions as international travel rebounds.

## Dubai's Expanding Offerings

John Bevan, CEO of dnata Travel Group, highlighted the need to communicate Dubai's strengths to global travelers. He noted that visitors will find a broader range of attractions and experiences, reflecting the industry's confidence. Bevan also mentioned that hotel pricing strategies are evolving, with a focus on value rather than simply lowering prices.

## Ras Al Khaimah's Optimism

Brent Anderson from Ras Al Khaimah Tourism Development Authority expressed cautious optimism about the future. Despite challenges such as supply issues, the region is preparing for growth by learning from past experiences and removing travel barriers.

## Rise of Staycations

Philip Dickinson of JA Resorts & Hotels pointed out the growing importance of the domestic market. Staycations have become a key strategy, supported by local trade partners, to maintain demand as international travel patterns shift.

## Adapting to New Experiences

Resorts are expanding their offerings to meet changing customer expectations. Dickinson highlighted new activities and experiences being introduced, such as sports clubs and new dining concepts, to attract diverse clientele.

Overall, GCC tourism leaders are focusing on adapting to market changes, strengthening local partnerships, and creating new experiences to support a gradual recovery.

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