Connectivity Crucial for Post-Conflict Tourism Recovery

Sep 15, 2026

90 min

Sep 15, 2026 15:30

From conflict to recovery: Why connectivity is key to bringing travellers back

## The Role of Connectivity in Tourism Recovery

Tourism in the Middle East can bounce back swiftly after conflicts, but restoring traveler confidence requires coordinated efforts from airlines, governments, and the travel industry. This was a key takeaway from discussions at the Arabian Travel Market (ATM) 2026.

## Rebuilding Confidence

Schubert Lou, CEO of Trip.com, emphasized that travel demand recovers in phases, with online search behavior offering early insights into traveler sentiment. He likened the process to an elevator and staircase, where confidence drops quickly but returns gradually. Lou stressed the need for credible information to rebuild trust, as mere marketing claims are insufficient.

## The Influence of Social Media

Lou highlighted the growing role of social media in shaping perceptions, urging destinations to use credible voices to share real-world experiences. This approach aims to provide travelers with genuine information to make informed decisions.

## Data's Importance

Data plays a crucial role in tracking recovery. Lou noted that understanding search patterns and travel planning can help the industry respond effectively. Abdul Wahab Teffaha of the Arab Air Carriers Organisation pointed out that travel is now essential, akin to utilities like electricity.

## Government and Airline Partnerships

Teffaha called for stronger partnerships between governments and airlines, emphasizing the need for financial sustainability and strategic contributions to economies. He warned against viewing aviation primarily as a tax source.

## Diversification and Resilience

Nicola Amanda Bernstein, Seychelles' Minister for Tourism, stressed the importance of diversification and route development in restoring confidence. She highlighted the need for collaboration between governments and airlines to ensure connectivity and resilience.

## Lebanon's Connectivity Efforts

Laura El Khazen Lahoud, Lebanon's Minister of Tourism, linked connectivity to restoring the country's image. She called for changing perceptions and improving infrastructure to attract travelers.

## A Coordinated Approach...

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